July 26, 2022

PMS Integrations Explained & Why They're Essential to Running a Successful Hotel

Posted By: Adelle Rodriguez

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Hotel management has many components - some can be difficult and time-consuming to address, but the right tools can help.

A robust property management system (PMS) offers a seamless management approach to addressing these challenges. The right PMS has the ability to integrate with third-party programs to help you implement trends, improve efficiency, and connect with guests at your hotel. 

Below, we’ll discuss PMS integrations, how they can benefit your hotel, and specific integrations to consider implementing sooner rather than later. 

 

What Are PMS Integrations?

According to HubSpot, “Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next which provides you with more features and options while using your software.” 

These integrations can be used to implement new programs, improve the guest experience, and create other efficiencies at your hotel. 

 

What Are the Benefits of PMS Integrations?

Integrations offer countless benefits for organizations across industries, and the hospitality industry is no exception. Here are four of the key benefits of integrating other applications with your property management system

 

1. Automation

Effective automation can streamline your daily operations to save time for your team members in several ways. 

For example, you can automate housekeeping tasks. With certain software, you can track the status of your rooms, know which ones need to be cleaned, and assign team members to clean them. Then you can use status updates to let guests know when they can head to their rooms and relax! 

These automations can save time for your staff, ensure your hotel is in pristine condition, and allow your guests to enjoy their rooms as quickly as possible. 

 

2. Simplified Data Management

By integrating third-party applications with your property management system, you can make sure all of your information is centralized. 

This allows you to efficiently share information between systems and manage all of your data in one place, even if you own or manage multiple locations. It also eliminates the need to train your employees on multiple systems, as they’ll all have access to the tools they need within the hotel’s PMS. 

Plus, analytics and reporting features help you make data-driven business decisions around pricing, peak occupancy requirements, and more. By utilizing these unique PMS integrations, you can create an effective strategy that encourages guests to book at your hotel all year long. 

 

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3. Increased Revenue

Integrations are an effective way for your hotel to increase revenue, simplify guest payments, and more. With payment processors and accounting tool integrations, you can reduce the number of errors from guests and team members to save time and money. 

As mentioned above, a clear view of your data also allows you to view and manage occupancy. With this information, you can adjust your rates as needed, offer discounts during slow seasons, and promote your most popular amenities to up-sell. 

 

4. Enhanced Guest Experiences

Integrations can also allow you to provide enhanced guest experiences to meet (and exceed!) their expectations. You can do this in several ways, including by: 

  • Implementing self-services. Self-check-in and check-out became critical trends during the COVID-19 pandemic and are here to stay. While not every guest will want to use these features, many will appreciate the ability to arrive and check out on their own schedules. 
  • Utilizing a guest portal. This tool allows your guests to take control of their stay, manage payments, and more. It also allows you to communicate with them through SMS messaging or email to answer any questions they have before they arrive. 
  • Offering keyless entry features. Similar to self-service offerings, not every guest will want to use keyless entry to the hotel and their room, but one study found that 41 percent of guests do want this feature. 

Your hotel can use integrations to implement these features and more to improve the guest experience — and turn first-time visitors into loyal hotel guests. 

 

Key PMS Integrations

While there are many possible PMS integrations, a few of the most popular with our clients include: 

  • OTAs
  • Accounting applications
  • Channel managers
  • Payment processing
  • Electronic locks

While these are just some examples, your property management system should have the ability to integrate with your favorite existing tools, new applications, and other systems to help you effectively manage your property. 


The Power of Your Hotel Property Management System

With many property management system options available, it can be difficult to find the right one for your hotel — but certain features are critical, including the ability to integrate with third-party applications.  

Hotel PMS integration options can help your team implement hospitality trends, including the latest self-service necessities, to meet the ever-evolving needs of your guests. 

Improve your property today by providing your guests with the features they expect. If you’re ready to get started, download our guide to learn how self-service features can streamline your operations and provide an excellent guest experience.

 

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